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Facebook & Instagram Marketing Campaign

2. The Communications Office (CO) will create a paid social media campaign on your behalf and make payment based off of the funding source you provide. Payment is made using a P-Card that is on file with Facebook(FB). CO will reconcile the charges using the account you provided. Depending on the billing cycle, it is not uncommon for a campaign to be split into multiple billing periods. If you have any questions please contact Adrian Guzman, Media Operations and Production Coordinator at aguzman@las-cruces.org or 575.541.2026

   The Communications Office (CO) will create a paid social media campaign on your behalf and make payment based off of the funding source you provide. Payment is made using a P-Card that is on file with Facebook(FB). CO will reconcile the charges using the account you provided. Depending on the billing cycle, it is not uncommon for a campaign to be split into multiple billing periods. If you have any questions please contact Adrian Guzman, Media Operations and Production Coordinator at aguzman@las-cruces.org or 575.541.2026

4. Requester's Name*

5. Dept. / Section*

7. Requester's Email*

8. Requester's Phone*

10. Approver's Name*

    Please give the name of the supervisor or director that is authorizing the ad and payment. If same as the requester, input your name again.

12. PLEASE READ*

    IMPORTANT - As of Nov. 4, 2020, Facebook and Instagram are temporarily banning ads that deal with social, electoral or political issues. Since we are a government agency most of our ads have automatically fallen under social or political and have been rejected even though we feel most of the ads fall within the exceptions Facebook has provided in their guidelines. Please make the wording of your ad as generic as possible and avoid social or govement keywords that may trigger them to reject ad (exp. Covid, masks, meetings, public input, etc). We will work with you and FB to get these ads approved to the best of our ability.

    1. I have read and understand.
14. Campaign Title / Headline*

    This will be used for tracking/billing purposes and used when posting to social media. Refer to part "B" in example.

15. Campaign Start & End Dates*
    Campaign Start & End Dates Start Date

    —

    Campaign Start & End Dates End Date

    If doing a video campaign and the video still needs to be produced, give an approximate date when you would like to start/finish running the ad. Please submit form at least 3 days in advance of campaign start date. It can take FB up to 48hrs to approve ad.

17. Primary Text for Public *

    Be as concise as possible. Refer to part "A" on example.

18. 

20. Spanish Translation*

    The primary text of all ads will be translated to Spanish for those FB/IG users that have Spanish as their prefered language. Please indicate if you have a Spanish translation or you just want to use automated translations. Just know automated translations are not always accurate.

    1. I have a Spanish translation to input.
    2. Use an automated translation (Google Translate)
22. Campaign Title / Headline (Spanish)

    Spanish Translation for Campaign Title / Header

23. Primary Text for Public (Spanish)

    Spanish translation of Primary Text for Public (A)

25. What Website Link do you want to direct public to?

    Optional. Refer to part "C" in example. Button will link to website you provide.

26. Is this Campaign for an Event?

    If this campaign is to promote an Event, meanining it has a date, time and location (can be online) we recommend posting as an Event.

    1. NO, this is not an Event
    2. YES, please post as an Event
    3. It is an Event, but post as a standard post.
28. Campaign Media*

    This will be the image or video you wish to use. Refer to part "D" in example.

    1. Image that you are providing
    2. Pre-produced video you are providing
    3. Request archive or stock image from the Communications Office
    4. Past video produced by the Communications Office
    5. Newly requested video produced or to be produced by the Communications Office
30. Upload your Campaign Image/Graphic (JPG or PNG only)*

    The image or graphic should contain little to no text. Information should be in the text field (A) or on the website you are linking to (C) and not on the image. The image size that works best for standard Facebook & Instagram ads is 1200x1200 (1:1). The images size that works best for an Event post is 1920x1005.

32. Download link to video*

    If providing a pre-produced video you are providing. Exp. Dropbox, Google Drive, OneDrive.

34. Title or Description of Past Video.*

    Please describe the video the Communications Office produced in the past that you are wanting to use for the campaign.

36. Description of archive/stock photo you are requesting*

    Please descripe a specific image you are looking for OR describe a type of photo you would like to have. The Communications Office has its own archive access to Adobe Stock photos.

37. Adobe Stock
    Search Here

    You can search for photos here and let the Communications Office know what image you would like to use. Include the image #.

39. Targeted Audience
    Targeting allows you to get the most our of your social media campaign. You can target the audience your service is designed for or you can only target those that are more likely to engage in your service. This allows you to get the best "bang for your buck". However if you want/need to be all-inclusive, you'll want to include as many people as possible.

    Targeting allows you to get the most our of your social media campaign. You can target the audience your service is designed for or you can only target those that are more likely to engage in your service. This allows you to get the best "bang for your buck". However if you want/need to be all-inclusive, you'll want to include as many people as possible.

41. Targeted Locations*

    Select all that apply.

    1. Las Cruces
    2. Dona Ana County
    3. El Paso
    4. New Mexico
    5. Nationally
    6. Zip Code(s) (indicate in notes)
    7. Council District(s) (indicate in notes)
    8. Other (indicate in notes)
42. Targeted Age Groups*

    Select all that Apply

    1. All (13-65+)
    2. 13-17 years old
    3. 18-24 years old
    4. 25-34 years old
    5. 35-44 years old
    6. 45-64 years old
    7. 65 years and older
43. Targeted Platforms*

    1. Facebook & Instagram (recommended)
    2. Facebook
    3. Instagram

45. Targeted Intersted and Behaviors*

    Below are the most common Interests and Behaviors for City ads. If you don't want to target based on interests and behaivers, select "All Interests".

    1. All interests
    2. Child and Teen Activities (Parents)
    3. Small Business (Owners)
    4. Outdoor Recreation
    5. Local Government
    6. Other (indicate in notes below)
47. Notes for Communications Office / Targeting Requests

    Please provide any specific instructions you have. Also include targeting requests if applicable.

49. Campaign Budget In Dollars*

    $50 minimum. For a City wide campaign, we recommends a minimum of $750 for 2 weeks.

50. Campaign Budget in Dollars*

    $750 minimum. For a City wide campaign we recommends a minimum of $750 for 2 weeks. For newly produced videos by PIO, a $750 minimum is required.

52. Org. #*

53. Obj. #*

54. Fund (optional)

56. Funding and Supervisor Approval*

    The Communications Office will create a social media campaign on your behalf and make payment based off of the funding source you provide. Payment is made using a P-Card that is on file with Facebook(FB). PIO will reconcile the charges using the account you provided. Depending on the billing cycle, it is not uncommon for a campaign to be split into multiple billing periods. By agreeing, you are confirming that the account you provided has sufficient funds and that the Communications Office has your approval to use this account to pay for your campaign and has been approved by your supervisor or director?

    1. Agree
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58. 1. Receive an email copy of this form.
59. Email address

    This field is not part of the form submission.

60. Submit

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