News Flash

News Releases

Posted on: December 11, 2020

City Business Registration Fees to be Reduced in 2021

Las Cruces Economic Development Logo

In a move to help Las Cruces businesses during the COVID-19 pandemic, the Las Cruces City Council on Monday (Dec. 7) approved a 12-month moratorium on collecting the full amount of the city’s business registration fees. The Council adopted a Resolution to establish a reduced fee effective from January 1 through Dec. 31, 2021. The annual fee will drop from $35 to $5 whenever a business registers for the first time or renews its annual registration during 2021, said Dr. Griselda Martinez, director of the City’s Economic Development Department. 

“This will make a positive impact on nearly 3,000 businesses that have been struggling since the pandemic began last March,” Martinez said. “Lowering the cost is a goodwill gesture to help those who have faced unprecedented financial constraints.”

The recommendation to reduce the annual fee was generated by the Las Cruces Economic Recovery Ad Hoc Board (LCERB), a group of local business owners, representatives from non-profit organizations, and the Greater Las Cruces Chamber of Commerce who were tasked by the Mayor and City Council to brainstorm ways to gradually reopen Las Cruces in a safe manner. The 11-member group meets regularly to also consider options aimed at strengthening the economy smartly and effectively, Martinez said.

“It’s so important to do all that we can to help our business community during this time,” said Mayor Pro Tem Kasandra Gandara during the Council meeting. “I want to thank the members of the committee — I’m very grateful to them.”

Councilor Johana Bencomo echoed the sentiment and also thanked the Economic Development Department and its various programs for implementing ways to support those who have been struggling. In particular, she mentioned the fee reduction will benefit “the small mom-and-pop shops that are hurting. It shows when we come together, we can come up with good, creative solutions,” she said.

Martinez said the fees collected from businesses located within the city limits generates revenue for the city Community Development budget. In turn, a portion of those funds is earmarked for continued business-supported initiatives, such as the one-stop-shop approach that provides services from permit technicians, inspectors, and building officials.

Martinez said although it’s expected the moratorium will reduce incoming revenue by approximately $70,000-$80,000 over the course of a year, the end result will be invaluable.

“This one-time reduction of city revenue is well worth any gains that will be made on the side of business owners,” Martinez added.

This is the second major initiative recommended by LCERB to the Mayor and City Council. The first was the launch of the Las Cruces Safe Promise, a good-faith promise that community members can make to follow COVID-Safe practices.

“I’m excited to see yet another recommendation from this board,” Bencomo said.

“Participating in our community promise is a way to show that all individual actions count and that those who make the promise will keep themselves and others safe to help build and restore consumer confidence that Las Cruces is safe for everyone – including businesses, their employees, and their customers,” Martinez added.

The city’s Economic Development department is primarily responsible for driving economic growth in the city. The department is composed of six different programs: administration, business development, destination downtown, land management, and real estate services, the Las Cruces International Airport and development and Visit Las Cruces, which each contributes to the economic vitality of the city.

For more information on business registration fees, contact Economic Development at 575-541-2425.

Facebook Twitter Email

Other News in News Releases

Railroad Crossing Signage along Tracks

Railroad Crossing Closure

Posted on: January 21, 2021
NM Aging and Long Term Services logo

Fraud Surrounding COVID-19 is Increasing

Posted on: January 21, 2021

JIC Notes January 13, 2021

Posted on: January 15, 2021
City Council

City Council to Meet on January 19

Posted on: January 15, 2021
Water Manhole COver

Utilities Water/Wastewater Fees

Posted on: January 14, 2021
Tennis Courts at the Lions Park

Lions Tennis Courts Reopening

Posted on: January 13, 2021
Lane Closure

Red Hawk Golf Road Lane Closure

Posted on: January 13, 2021

Motel Boulevard Reduced to One Lane

Posted on: January 13, 2021
A group photo of the Las Cruces City Council, who will serve from January 2020 through December 2023

City Council Recap for January 11

Posted on: January 12, 2021
Lane Closure

East Hadley Avenue Road Closure Extended

Posted on: January 11, 2021
City Hall Lions

Martin Luther King Jr. Holiday Schedule

Posted on: January 11, 2021

JIC Notes January 8, 2021

Posted on: January 8, 2021
Lane Closure

Conway Avenue Work

Posted on: January 8, 2021
City Hall view of the flags

City of Las Cruces Audit Report Released

Posted on: December 29, 2020
Santa on a window holding a mirror

Local Artists Win Holiday Window Designs

Posted on: December 22, 2020
Deputy Chief Kiri Daines

Daines Appointed Deputy Chief

Posted on: December 11, 2020
going out tonight_

Saturation Patrols Planned for December

Posted on: December 4, 2020
Tashiro Drive

Tashiro Drive Road Closure Notice

Posted on: October 16, 2020
person watering plants

Fall / Winter Water Restrictions

Posted on: October 7, 2020