Business Support Programs


The City of Las Cruces and LiftFund have partnered to develop a relief support program that includes business counseling and workshops available to small business owners impacted by the COVID-19 pandemic. Through this partnership, small business owners can receive one-on-one counseling to learn about tools, resources and other support available to help them navigate this time of uncertainty.  

In addition to the counseling, Liftfund is hosting virtual workshops and educational sessions led by subject matter experts. The next one will be held on October 14th at 6:00pm and the topic will be marketing your business. Information will be coming out in the next few weeks on how to register for it.  Webinars are offered in both Spanish and English. For more information, click here.

Social Media Program 

The City of Las Cruces Economic Development Department, in partnership with New Mexico State University’s Arrowhead Center, will be helping local businesses build their social media accounts to increase business with free support. Trainings for business owners will be hosted by Arrowhead Center. This program will host six separate rounds, and each business will have one student dedicated to establishing and bolstering the business’ social media channels. 

The first round kicks off September 21, with each round covering a two-week period until November. Applications for any interested businesses are currently being accepted here.

Business Concierge

The Business Concierge Program was created to better serve the needs of the business community with a customer and solution-oriented approach. Donald Bustos is serving in this role to assist new and existing businesses in such matters as licensing and permitting, small business assistance, and other resources provided by the city and its partners. 

 You can contact Donald via email at

Additional Local Support Contacts

New Mexico Economic Development Department -

Buy Local New Mexico -

New Mexico Workforce Connection -

SBDC New Mexico -

IEDC Restore Your Economy -

US Chamber of Commerce -

The Greater Las Cruces Chamber of Commerce -

The Greater Las Cruces Chamber of Commerce - 5 Ways to Re-Open Handbook

The Greater Las Cruces Chamber of Commerce - Summary Sheet

The Greater Las Cruces Chamber of Commerce - LC Opens

The Las Cruces Hispanic Chamber of Commerce -

Las Cruces Green Chamber of Commerce -