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Goals

1. Udell Vigil Director

   To promote awareness of and participation in City government, service and activities with particular emphasis on efforts to enhance quality of life.
2. To engender internal and external support for the City’s endeavors.
3. To depict the City as dedicated to quality service that is customer-oriented and accessible public service that is responsive and supports community outreach and economic development, the distinctive multicultural heritage of Las Cruces

Strategies

The Public Information Office seeks to accomplish these goals through:

1. Identifying newsworthy endeavors

A. Covering City Council Meetings

1. Reporting on upcoming meetings (by news release, direct tips to the media, or by scheduling councilors or staff on radio programs to discuss agendas) to encourage public participation.
2. Reporting on highlights of City Council actions to inform public of new policies, programs, and public works.

B. Searching for newsworthy people/programs

1. Meetings with PIO Team of division heads, department heads and others involved in media and promotions activities.
2. Identifying city projects, programs and employee expertise for news tips, radio spots and civic club talks
3. Following up on reports to the City Council.
4. Soliciting news items through the City Worker and e-mail notices.

C. Prioritizing news items to support goals

1. Maintain/update short list of key programs and events annually
2. Review list with City Manger

2. Producing/disseminating news to media (media relations)

3. Producing/disseminating news/info to employees (internal)

4. Producing/disseminating news/info to city residents (external)

5. Conducting other marketing and communications activities

6. Exploring ways to use emerging technologies

7. Supporting other units' communications efforts

Mission

The mission of the Public Information Office is to support City’s missions and strategic directions through news media relations, internal and external communications, and marketing activities.

Public Information Office
200 N. Church St.
Las Cruces, NM 88004
(575) 541-2200
pio@las-cruces.org

Udell Vigil,
Public Information Officer
(575) 541-2027
UVigil@las-cruces.org