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“Discover Downtown” Program Begins 2018

The City of Las Cruces and Downtown Las Cruces Partnership welcomes everyone to our “Discover Downtown” program. People can earn discounts and get a chance to win along the way!

Program participants can pick up a free Discover Downtown passport at the new Visit Las Cruces offices, 336 S. Main St., at the northwest corner of Main Street and Amador Avenue.

With each passport, get a one-time 20 percent discount at participating downtown retailers. Participating merchants include: Audra’s Attic, Black Box Theater, Coas Books, Creative Harmony, Day’s Hamburgers, Dwell Yoga, Little Toad Creek Brewery, M. Phillips Fine Art Gallery, Rio Grande Theater, The Spa Downtown, White’s Music Box, and Wildfire Hair Company. Bite of Belgium will also be participating when it reopens later this summer.

Earn a stamp each time the passport is used. When at least half the retailers have stamped the book, return the passport to Visit Las Cruces or Downtown Las Cruces Partnership to be entered in a drawing for the opportunity to win a Love Las Cruces gift basket. The gift basket includes gift certificates from downtown merchants and some NMSU Aggie swag!

The promotion continues through August 10, giving everyone time to get to downtown businesses.

Interest and activity continue to grow downtown. Residents and visitors should look out for new retailers and restaurants, as well as increasing numbers of fun events scheduled to happen through the end of this year. Participate in the Discover Downtown program to Eat, Drink, Shop and Experience what Destination Downtown Las Cruces has to offer!