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Keep Las Cruces Beautiful

recycle bin photo Keep Las Cruces Beautiful (KLCB) focuses on the 3 E's: Education, Eradication and Enforcement. Our program is dedicated to keeping our city beautiful through litter and weed control, graffiti eradication and prevention activities, community recycling efforts, and neighborhood and community wide beautification projects. Community involvement is a key component of our program empowering the citizens of Las Cruces to take action in their neighborhoods.

KLCB has been in existence since 1991 and is an affiliate of Keep America Beautiful and New Mexico Clean and Beautiful. Below are the many opportunities for involvement under the KLCB umbrella.


You are encouraged to take part in this exciting and innovative program by "adopting" a portion of your neighborhood. From business districts to your own block, beautification and maintenance of your own "Spot" can only benefit your community. Find out more!


The City of Las Cruces Parks & Recreation Department’s Keep Las Cruces Beautiful, along with New Mexico Clean and Beautiful, will host the 24th annual Toss No Mas campaign from 8 a.m. to noon on Saturday, October 13. Click here to register!

Earth Day

KLCB partners with the Tree Stewards program, volunteers from numerous City of Las Cruces departments and the residents to plant trees, shrubs and flowers throughout the community on this annual event. KLCB also hosts the annual Reuse & Recycle Fashion Show in honor of Earth Day. Contestants must create clothing designs out of recycled materials. The competition is open to everyone and call for entries is announced prior to the Earth Day fashion show. Click here for Reuse & Recycle Fashion Show 2018


Now accepting registrations for the 2019 Great American Cleanup on Saturday, April 13. Sign up Today!

This year’s Great American Cleanup is from 8 a.m. to noon on Saturday, April 13. Hundreds of volunteers will assist with a city-wide cleanup and collect litter at parks, schools, streets and business properties during the Great American Cleanup campaign. Volunteers will then be treated to a free lunch hosted by Walmart. The lunch will be held from noon to 1 p.m. at Walmart Supercenter, 571 Walton Blvd. (southside of facility, behind store).

As part of the event, solid waste containers will be available for residents from Thursday, April 11 – Monday, April 15 throughout the community for trash disposal.
The public can do their own household clean up and dispose of collected trash in large containers located throughout the City. Great American Cleanup Roll-Off Locations are:

- Elks Club (3000 Elks Dr.)
- Parking lot east of soccer fields, (Tashiro Dr., west of Valley Dr.)
- Apodaca Park (801 E. Madrid Ave.)
- Sierra Middle School East Parking Lot (Corner of Lewis St. & Spruce Ave.)
- Corner of Thurmond Rd. & Sonoma Ranch Blvd.
- Corner of Don Roser Dr. & Missouri Ave.

Click on map to see larger version.

Great American Cleanup Map

As an affiliate of Keep America Beautiful, KLCB participates in the annual cleanup event designed to end littering, improve recycling, and beautify our community.

Juvenile Citation Program Mural Program

KLCB partners with the Juvenile Citation Program (JCP) to eradicate graffiti and place beautiful murals around the city, providing all tools, equipment and paint for projects.

Libby the Green Dog

KLCB collaborates with Las Cruces Public Schools and the City of Las Cruces to bring Libby the Green Dog as an ambassador to educate youth in controlling litter, recycling, beautification, and reporting graffiti. Libby visits with classrooms in various schools to teach kids how to recycle and ways to prevent illegal dumping.

2017 Coca-Cola / Keep America Beautiful Public Space Recycling Bin Grant

The City of Las Cruces is a recipient of the 2017 Coca-Cola Foundation/Keep America Beautiful Public Space Recycling Bin Grant, one of fifty organizations nationwide to receive this award. The City has established a public space recycling initiative for City events, athletic fields, parks, and walking trails with bins. City Departments collaborating on the Recycling Bin project are KAB, the Sustainability Office, Parks & Recreation, Utilities - Solid Waste, and South Central Solid Waste Authority which coordinates the City recycling program. The bins, which collect plastic bottles and aluminum cans, will be strategically placed along the Triviz Multipurpose Path and Outfall Channel, and at Apodaca Park, Young Park, and Veterans Memorial Park. Click here for bin locations map.

For more information about these events and more, please contact us at (575) 528-4506.